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Carson, CA (Wednesday, February 15, 2012) – Chivas USA announced today that the club unveiled its new home jersey for the 2012 MLS season during Volaris Flight 912 between the cities of Guadalajara and Los Angeleswhile flying at 30,000 feet in the air; Volaris is the Mexican Airline with the best fares and promotions.

“The unveiling of the new Chivas USA jersey was a unique event in soccer history and in line with the innovative ideas that the Red and White organization constantly develops. The event was a success, and when you start off on the right foot, all finishes well,” commented Rodrigo Morales, Vice President of Marketing and Sponsorship for the Goats. “We are certain that this jersey we have ‘kicked off’ today will set the tone and direction the team will take on the pitch, which in turn will provide much joy and happiness for our fans during this 2012 season. We are hopeful that this is the jersey with which we will raise Chivas USA’s first MLS Cup in its history. Additionally, we would like to thank our sponsors for their support: Corona, adidas, and Volaris, because of them we were able to have this very successful event.”  

The unveiling on board Volaris Flight 912 consisted of individual interviews between the Media, players and executives for Chivas USA, Corona, adidas and Volaris. The event is considered unique and only of its kind in the history of soccer with a runway style presentation that featured a cocktail, videos and the participation of the ChivaGirls, as well as national and international media members.

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