Get to know Volaris

17/02/2012

Volaris Announces Creative Promotion to Win a Year of Free Travel | Promotions and Sponsorships

“Viaja a tu ritmo” contestants will have the opportunity to submit a short song that incorporates the terms “Volaris” and “Tarifas bajas” for the chance to win a year of free travel Winners and the companion of their choice can travel to any of the airline’s destinations, in addition to placing their name on any one of the carrier’s 34 aircrafts

Volaris, the airline featuring the most attractive promotions and fares in Mexico, announced today the launch of an exciting promotion where the general public is being invited to use their creativity recording a song lasting at least 20 seconds. The promotion titled, “Viaja a tu ritmo”, which would roughly translate into, Travel at your beat, requires participants to include the words “Volaris” as well as the phrase “tarfias bajas” or low fares in their rendition.

A special panel of judges will be charged with evaluating and selecting the winners of the innovative contest, based on the creativity, humor and inspiration of the submission, selecting the most outstanding entries. In addition to earning the opportunity of placing their name on a Volaris airplane, winners and a companion of their choice will have the opportunity to travel free of charge for an entire year to any of the airline’s 24 destinations in Mexico and 7 in the US.

To qualify, participants must be over 18, and will have from February 15^th through March 16^th, 2012 to register and upload their songs and jingles in an mp3 format on the mini-site set up for the promotion, found on www.volaris.mx. Further, and though contestants are free to use the music of their choice, the mini-site will also feature several jingles available for download to easily add music to their song.

Songs should last no more than a minute and participants can upload as many entries as they want, so long as there is significant variance in each. Judges will pick the top 34 best songs, all eligible to have their names featured on the fuselage of a Volaris plane. Members from rock and pop band La Gusana Ciega will participate in the panel of judges and will offer a special concert during the awards event.

With promotions such as these Volaris further strengthens their positioning as a truly different airline, which aside from guaranteeing passenger satisfaction, encourages customers to participate in exciting and unique promotions.